This book aims to make accessible the thought of wearing a sweeping stereotypes and to remove misunderstandings.
Understanding Michael Porter is a summary of the work of one of the most innovative thinkers in the strategy of our time.
Mastering his ideas will help to understand how companies can retain competitive advantages for decades and why strategy is so important in times of turbulence and uncertainty.
Joan Magretta studied the work of Michael Porter in the early 1980s and became a recognized expert.
Joan Magretta worked for 30 years as a consultant for many companies and organizations in different sectors. She also worked as the main collaborator at the Institute for Strategy and Competitiveness, headed by Michael Porter.
Joan Magretta is also known for his publications on business strategy and management.
This book is clear, concise, enriched with many concrete examples. It is also illustrated with a previously unpublished interview with Michael Porter.
Suitable for managers and top manager, this book is a reference for its accessibility and also because it was written with Michael Porter.