{"id":182,"date":"2011-09-29T09:46:43","date_gmt":"2011-09-29T08:46:43","guid":{"rendered":"https:\/\/www.marense.com\/wp\/?page_id=182"},"modified":"2020-04-27T09:40:05","modified_gmt":"2020-04-27T08:40:05","slug":"5-forces-de-porters","status":"publish","type":"page","link":"https:\/\/www.marense.com\/en\/consulting\/consulting-in-strategy\/porters-5-forces\/","title":{"rendered":"Porter&#8217;s 5 forces"},"content":{"rendered":"<p><strong>Porter&#8217;s model<\/strong> shows schematically the competitive business environment by simulating a competitive situation. The main objective of a business is to obtain a sustainable competitive advantage in its sector and thus to generate profit by resisting pressure forces or threats exerted on it.<\/p>\n<p>The original model neglects a form of pressure on companies: The legal constraints imposed by government. That is why this model has evolved: We speak now of the 5 (+1) <strong>Porter forces<\/strong>.<\/p>\n<ul>\n<li>Rivalry among existing firms (Competitive intensity),<\/li>\n<li>Threat of new entrants,<\/li>\n<li>Bargaining power of buyers (customers),<\/li>\n<li>Bargaining power of suppliers,<\/li>\n<li>Threat of substitute products or services,<\/li>\n<li>(+1) Regulatory constraints of government.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces.png\" rel=\"attachment wp-att-3044\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3044 size-full aligncenter\" src=\"https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces.png\" alt=\"Porter, Strategy for companies, Strategic planning\" width=\"1446\" height=\"1011\" srcset=\"https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces.png 1446w, https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces-300x210.png 300w, https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces-768x537.png 768w, https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces-1024x716.png 1024w, https:\/\/www.marense.com\/wp-content\/uploads\/2016\/02\/Porter-Forces-624x436.png 624w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\" \/><\/a><\/p>\n<h2>Objective analysis of Porter&#8217;s 5 (+1) forces<\/h2>\n<p>This competitive study allows:<\/p>\n<ul>\n<li>To analyze the context (opportunities and threats) of the market on which the company operates,<\/li>\n<li>To assist for decision regarding the company&#8217;s development strategy,<br \/>\nTo identify key success factors that enable the organization to gain competitive advantage in its field,<\/li>\n<li>To measure the attractiveness of an industry.<\/li>\n<\/ul>\n<p>Analysis of Porter&#8217;s 5 (+1) forces identifies therefore strategic elements that need to master in order to gain competitive advantage. For this, it is necessary to prioritize the 5 (+1) forces to identify strategic actions to be undertaken in order to escape their influence and thus see the profitability of decreased activity.<\/p>\n<p>For more information, you can read: <a href=\"https:\/\/www.marense.com\/en\/bookstore\/francais-strategie-et-conduite-du-changement\/understanding-michael-porter\/\">Understanding Michael Porter<\/a><\/p>\n<p>For any question, do not hesitate to\u00a0<a href=\"https:\/\/www.marense.com\/en\/contact-us\/\">contact us<\/a>\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"<p>Porter&#8217;s model shows schematically the competitive business environment by simulating a competitive situation. The main objective of a business is to obtain a sustainable competitive advantage in its sector and thus to generate profit by resisting pressure forces or threats exerted on it. The original model neglects a form of pressure on companies: The legal [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":12,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/182\/revisions"}],"predecessor-version":[{"id":4258,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/182\/revisions\/4258"}],"up":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/media?parent=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}