{"id":178,"date":"2011-09-15T15:26:15","date_gmt":"2011-09-15T14:26:15","guid":{"rendered":"https:\/\/www.marense.com\/wp\/?page_id=178"},"modified":"2020-04-27T09:21:52","modified_gmt":"2020-04-27T08:21:52","slug":"pest","status":"publish","type":"page","link":"https:\/\/www.marense.com\/en\/consulting\/consulting-in-strategy\/pest-en\/","title":{"rendered":"PEST"},"content":{"rendered":"<p>The <strong>PEST<\/strong> analysis is a strategic tool used to scan the external macro-environment in which a company operates. <strong>PEST<\/strong> factors play an important role in the opportunities of value creation for a strategy.<\/p>\n<p>However they are usually outside the company&#8217;s control and should normally be considered as threats or opportunities.<\/p>\n<p><a href=\"https:\/\/www.marense.com\/wp-content\/uploads\/2011\/09\/pest.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-177 size-full\" src=\"https:\/\/www.marense.com\/wp-content\/uploads\/2011\/09\/pest.gif\" alt=\"PEST, Structurer la strat\u00e9gie, Strategy for companies, Strategic planning\" width=\"257\" height=\"240\" \/><\/a>Originally, the <strong>PEST<\/strong> analysis is an acronym for the factors, Political, Economic, Social, Technological.<\/p>\n<p>There are variations, the <strong>PEST(E)<\/strong> analysis , which integrates the Ethics and <strong>PESTE(L)<\/strong> analysis in which is added the Legal factor.<\/p>\n<p>Moreover, geographical factors can be significant. Indeed, macroeconomic factors may vary by continent, country or even region, a <strong>PEST<\/strong> analysis will be carried out by countries. The <strong>PEST<\/strong> analysis can be used for the business and strategic planning, marketing planning, business development, product research.<\/p>\n<p>Completing a <strong>PEST<\/strong> analysis matrix can be relatively simple, using brainstorming sessions. What is important is to give meaning to the <strong>PEST(EL)<\/strong> analysis by choosing the most adapted version to the vocation of the company.<\/p>\n<p>The <strong>PEST<\/strong> analysis should be a regeneration tool for the company. You will get better results by adopting a research and a participative innovation approach and by coordinating research information among participants.<\/p>\n<p>After the analysis, synthesis should generate new business segments and a policy to commitment of finance, human and material aspect for several years. From the <strong>PEST(EL)<\/strong> analysis matrix It is crucial to identify links and trends between all elements.<\/p>\n<p>For any question, do not hesitate to\u00a0<a href=\"https:\/\/www.marense.com\/en\/contact-us\/\">contact us<\/a>\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"<p>The PEST analysis is a strategic tool used to scan the external macro-environment in which a company operates. PEST factors play an important role in the opportunities of value creation for a strategy. However they are usually outside the company&#8217;s control and should normally be considered as threats or opportunities. Originally, the PEST analysis is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":177,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-178","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":8,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/178\/revisions"}],"predecessor-version":[{"id":3681,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/178\/revisions\/3681"}],"up":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/pages\/176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/media\/177"}],"wp:attachment":[{"href":"https:\/\/www.marense.com\/en\/wp-json\/wp\/v2\/media?parent=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}